Check How an Assistant Describes Your Business

An assistant’s description of your business is a useful thing to inspect. It may omit an important service, repeat an old location, or attribute a claim your business never made.

Start with a small sample of questions a prospective customer might ask. You are looking for concrete inaccuracies you can investigate, rather than one definitive sentence that represents the brand everywhere.

Record the answer you tested

Write down the prompt, assistant, available search mode, date, and answer. Save any cited URLs.

For example, a fictional plumbing business might test:

• What services does this business provide?
• Does it work in this town?
• Does it offer emergency appointments?
• What does its maintenance agreement include?

Use the real business name and questions relevant to its customers. Keep a branded description test separate from a broader recommendation question such as “Which plumbers serve this town?” They examine different things.

Responses can vary. Google’s documentation says its AI search features use different models and techniques, so the responses and links can differ. Google’s AI features documentation, checked September 13, 2026. Record the particular environment you tested instead of treating one result as a universal account.

Check facts individually

Read the answer as a set of claims. A useful review sheet might look like this:

This is an illustrative worksheet. It does not imply that every mistaken claim came from your site.

Follow a citation before drawing that conclusion. Check whether the linked page supports the statement, whether it is current, and whether it refers to the same business. If no source is shown, record that limit.

Correct the material you control

Review the homepage, about page, service pages, contact details, and other current business information. Look for contradictions that a reader would also find confusing.

A business that serves two counties should say so clearly. If emergency work is available only to existing customers, keep that condition next to the offer. Remove old claims from active pages where they no longer apply.

Check summaries and metadata alongside visible text. A corrected page can still have an outdated description or social preview maintained elsewhere.

When an external page is wrong, use the publisher’s correction process if one is available. Provide the specific factual correction and supporting source. You cannot promise that another publisher will update its page or that an assistant will use the revised material.

Avoid rewriting around one answer

An assistant can make an unsupported inference even when the source is clear. Before adding more copy, ask whether the proposed change would help an ordinary visitor understand the business.

Do not add untrue superlatives, invented credentials, or repeated location names to chase a favorable description. They make the source harder to trust and create more facts to maintain.

If the same misunderstanding recurs, a concise clarification may help. Place it where the reader expects it, such as an eligibility condition beside the service, rather than in a disconnected block written only for a bot.

Repeat the checks consistently

Revisit the same prompts after updating the source material. Keep the previous answers so you can tell whether the observed error recurred.

Record correct descriptions, mistakes, missing answers, and failed requests separately. A failed test is not evidence that the business is absent.

Use the results as a small editorial worklist. They can show where descriptions need investigation. They do not establish how often prospective customers encountered an answer, or whether correcting the source led to more inquiries.