How to Correct a Wrong AI Description of Your Business

When an assistant gets a business fact wrong, save the answer before changing your site. The cause could be an old source, conflicting information, a different business with a similar name, or an unsupported statement in the answer itself.

Clearer pages can help address source problems. They do not eliminate model errors. OpenAI explicitly warns that ChatGPT can produce inaccurate facts and fabricated citations, including confident answers that are wrong. OpenAI’s accuracy guidance, checked September 13, 2026.

Use the following process to identify a correction you can make and a result you can verify.

Preserve the exact claim

Record the question, date, assistant, available model or mode, and relevant context such as location. Save the response and any linked sources.

Separate the factual error from wording you dislike. An old address or a service you do not offer is a concrete correction. A description that is accurate but less flattering than your preferred introduction is a different editorial issue.

Write the disputed statement and the correct statement beside one another. Add the source that establishes the correction. If the correct answer depends on a region, plan, or date, include that condition.

This prevents a vague complaint about “AI getting us wrong” from turning into an unnecessary rewrite of the whole site.

Follow the cited evidence

Open each citation associated with the claim. Check that the page exists, that it concerns the right business, and that it supports what the answer says.

Classify what you find:

• The cited page contains the same error.
• The page is accurate, but the answer changes or overstates it.
• The page concerns another business or an outdated version of the offer.
• The source does not support the claim.
• No inspectable source was provided.

Do not assume the citation reveals every input used to produce the answer. It gives you a source to check, not a complete explanation of the model’s reasoning.

If no source is supplied, search for the exact incorrect phrase and relevant variations yourself. Treat any match as a lead until you can establish its relationship to the claim.

Correct what your own site gets wrong

Check the main page about the subject, older pages, downloadable documents, and repeated text such as the footer. Compare the offer with the instructions people receive when they contact or buy from you.

For an illustrative service business, the current service page might list weekday support while an old brochure promises weekend coverage. Correcting only the homepage would leave the contradictory material available.

Update the authoritative page, then deal with older references according to their purpose. Historical information may need clear dates. A current offer needs current terms. Preserve useful links and records when replacing content.

The business-description review provides a focused way to check the facts across your own pages.

Request corrections from other publishers

When an external page contains a factual error, send its owner the exact sentence, the correction, and an authoritative link. Keep a record of the request and response.

Ask for the factual change rather than control over the whole article. A reviewer’s independent assessment remains theirs, even when product details need updating.

Prioritize sources that people use or that appeared in the answer you recorded. There is little value in sending an indiscriminate message to every page that mentions the business.

Distinguish publication from processing

Verify the public page after the correction. Check the live URL, linked documents, and any copies you control. Then retest the answer using the original question and note what changed.

For Google, requesting a recrawl does not guarantee immediate inclusion in results. Its documentation also places limits on requests and explains that only URLs you manage can be submitted through that process. Google’s recrawl guidance, checked September 13, 2026.

That process is not a correction endpoint for every assistant. A revised web page and a revised generated answer are separate events.

Know when the source work is complete

If the source is correct but the answer still distorts it, keep the evidence and use the product’s available feedback process where appropriate. Do not keep rewriting a clear page to chase each variation.

Report the outcome precisely: the source was corrected, the publisher has not responded, the retest was accurate, or the error persists. An accurate response on one run does not guarantee all future answers.

The useful deliverable is a documented correction and a way to monitor the disputed fact. You can complete that work without assigning blame to the site owner or promising to control every generated description.