Guides
Content editing and maintenance
Write, update, merge, and retire WordPress pages so each one answers a real question and stays accurate.
10 guides in this category.
Audit Low-Traffic WordPress Content Before Deleting It
Low search traffic alone does not mean a page should go. Check its other uses, accuracy, and overlap, then decide to keep, improve, consolidate, or retire it.
Build an About Page Readers Can Verify
Write your About page as a set of checkable facts: who runs the business, what it does and where, what supports its expertise, and how to reach it.
Choose Which WordPress Articles to Update First
Build a refresh queue from wrong facts, customer importance, missing tasks, and observed search demand. Age alone does not justify a rewrite or a new date.
Two WordPress Articles Answer the Same Question: Merge or Separate
Keep both articles when their readers, tasks, or products differ. Merge them when they give the same answer to the same reader, then hand off a redirect map.
Review an AI-Written WordPress Draft Before Publishing
List every claim in the draft, verify each against a primary source or the business owner, and remove what you cannot support. A worked example with corrections.
SEO Title, Post Title, and H1 in WordPress: Which Field to Edit
The post title usually becomes the visible H1, the SEO title fills the HTML title element, and Google treats both as inputs. Here is which field to edit and how to check it.
Set Acceptance Criteria for Outsourced WordPress Articles
Write the acceptance criteria into the brief: the reader outcome, required evidence, sources, factual owner, and revision rules. Then review the draft against them before it reaches WordPress.
Why Google Changes Your WordPress SEO Title
Google builds title links from several sources and may rewrite a flawed title. Capture both versions, rule out stale results, check the page for known issues, then make one edit.
Why Google Ignores Your WordPress Meta Description
Google builds most snippets from page content and sometimes uses the meta description when it fits better. Check the tag is published, then read the page for the text Google chose.
Write Useful Meta Descriptions for WordPress Pages
Write a meta description by stating what the page offers that similar pages do not. Four worked rewrites for a homepage, service page, article, and product.