Guides
Search measurement
Turn Search Console and analytics data into a work queue, and report changes without claiming more than the evidence shows.
5 guides in this category.
Diagnose Low Click-Through Rates in Search Console
Fix the query, page, country, device, and period first, check position and intent, then inspect the actual result before editing a title or description to raise clicks.
Search Impressions Rose but Clicks Fell: What to Check First
When impressions go up and clicks go down, compare equal periods, split the change by query, page, country, device, and search appearance, and keep explanations labeled until tested.
Write a WordPress SEO Client Report That Connects Changes to Evidence
A client report template with five sections: completed work, verified output, search observations, business feedback, and next actions, with partial work and uncertainty shown.
Turn Search Console Performance Data Into a WordPress Work Queue
Export the same Search Console view each month, group pages by purpose, flag changes worth investigating, and write each queue item with evidence, an action, and a review date.
Why Search Console Clicks and GA4 Sessions Do Not Match
Search Console clicks and GA4 sessions measure different events. Align scope, channel, and dates, compare definitions and collection, then record the remaining gap instead of forcing equality.